Our Model: A Sustainable Approach to Improve Nutrition
To truly tackle the global nutrition challenge, we must find sustainable, long-term means to improve nutrition for people around the world. Future Fortified and its partners work with businesses, governments and communities to ensure nutritious products are available not only at the local clinic, but also at stores, kiosks and the local bazaar where people shop every day, and empowering people as active decision-makers rather than charity-cases.
Here’s how it works:
Understanding Needs
We support local health and development experts to conduct household surveys to study the nutritional needs of a country.
Investing in Local Businesses
Home nutrition packets can be produced by local and regional companies, as well as by larger multi-national companies. However, investment is needed to increase the scale of production, as well as drive improvements in product formulation and packaging. We support local suppliers, helping them to either begin or scale-up their operations to develop, manufacture and promote home nutrition packets that meet local needs.
Supply and Demand
It is a simple concept: supply and demand. We support local outreach efforts like radio commercials, community trainings, and even billboards focused on nutrition. As more and more moms are educated on the issue, more shops and kiosks will carry home nutrition packets and more producers will meet the demand.
Home Nutrition Packets
Mothers access home nutrition packets at a price that they can afford. These packets are added to the meals they make at home, providing essential nutrients, vitamins, proteins and amino acids to help their children grow and thrive.
Monitoring Progress
To ensure that the home nutrition packets are making an impact, we invest in studies to track progress and effectiveness, and we transparently report back on the results.
Achieving Scale
As more people use solutions like home nutrition packets, and news of their effectiveness and availability continues to grow, local manufacturers will expand their production, creating new jobs, sparking entrepreneurial opportunities and building a sustainable business model.
