Our Mission

Future Fortified is a global campaign to help millions of women and children around the world gain access to the essential nutrients they need to lead healthy, enriched lives.

Good nutrition is something every person in the world needs every single day. We know the best way to get the essential nutrients needed for good health and development is through well-balanced, diverse diet. Yet 2 billion people around the world do not have access to a diverse diet and rely on staple foods and, as a result, are under-nourished.

Given the scope of undernutrition we need to find sustainable, long-term means to improve nutrition, particularly ensuring women and children have access to essential nutrients - vitamins, minerals and essential fats - that are vital for good health and development. In order to do this, Future Fortified and its partners work with businesses, governments and communities to ensure highly nutritious foods and products are not only available through the health system, but also are affordable to low-income families who can purchase these products on an ongoing basis. This is the market-based approach.